Monday, May 26, 2008

Ford Remedy for the Small Car Segment

Ford is in trouble.  The reason is the way that they tried to sell cars by making everything cost less than the Japanese cars.  But if the best selling car in  America is the Toyota Camry that means that Americans are willing to pay a premium for the perceived quality even if the quality isn't as good as the reputation says. Ford has cars in Europe and Australia that can easily be sold here. The "new" Ford Focus for the U.S. is really just a car brought out 10 years ago with a new grille, lights, and dashboard. The Europeans have a car brought out all new in 2004 that still after 4 years of new competitors including the Volkswagen Golf/Rabbit and Opel Astra is still considered the best in its class. Those cars are both much better than the main competition here, the Honda Civic and Toyota Corolla, are both much worse than the European cars it competes with. The Corolla is actually a  very bad car. It is built on the same platform as the Scion xB, but the Scion has an independent rear suspension and to be cheap the Corolla and Matrix have a rigid axle. Ford has a chance to bring out a car that will beat every competitor in the small car class. The reason Ford doesn't want to bring it out is it would cause the price to be close to the price of the Fusion, a car that is priced lower than the competition. Why does Ford keep their best cars in smaller markets than the U.S. when they already have these cars?

1 comment:

mosport70 said...

I couldn't agree more, but it seems that Mulally may finally be putting Ford back on the right track.

Good luck with your new blog and I look forward to your future posts.