Tuesday, May 27, 2008

What Ford Needs to do for a Midsze Car

The solution to mid size cars for Ford, just like the Focus is from Europe. The car is the Ford Mondeo. The Mondeo, like the Focus is a new car that beats all its competitors from Volkswagen, Mazda, Citroen, Toyota, Honda, Renault, and even the BMW 3-series. The Mondeo is an all new car that was completely redesigned in 2007. Ford doesn't have to do anything, but decide on pricing and engines to bring this great car to North America. They can also bring over a version with their great new 2.2L-4 Turbo diesel with over 170hp for amazing gas mileage. The Mondeo is a car with one of the best platforms in the world and Ford has already developed the car. The Mondeo has great handling and drives better than anything it would compete with here. The old Mondeo drove better than some of the new car's European competition. Ford could sell the Mondeo in the U.S. for somewhere in the low $20,000 range and top out with high spec version that with either the 230hp 2.5L turbo "T5" Volvo engine or the 3.5L V6 with 265hp for around $28,000. This is one of the best cars in the world and Ford can easily replace the old Mazda 6  Ford calls the Fusion. The other thing they could do is use new Mazda 6 platform which is almost as good as the Mondeo. Ford again seems to be planning nothing for a Fusion replacement.

1 comment:

mosport70 said...

You hit the mark on this one. The Mondeo is consistently rated very favorably by the automotive press. While it probably won't convert the diehard bimmerheads it sure might make a few Honda, Volkswagen and Nissan fans take a second look.

Given the recent news from Ford that it won't make its profit (loss!) projections for 2009 some good news from them that is actually about the cars would be welcome.